These brand guidelines are intended to align university social media accounts under WashU’s brand umbrella to strengthen our overall social media footprint and convey what it truly means to be a part of WashU’s community.
Find instructions for activating the new brand fonts in Adobe.
We approach visual and motion graphic design in a way that is clean, modern and vibrant. We value emotion, relatability and authenticity in the subjects and settings we portray, and we always look for new ways to bring WashU to the world as the video landscape evolves.
WashU’s brand is grounded in our tripartite mission, reflects the vision of our strategic plan and embodies our values. It brings consistency to our message, image and voice and provides a foundation for deepening relationships with our audiences.
In support of our mission to “create an inclusive, equitable community,” WashU is committed to ensuring that its electronic and information technology (EIT) is accessible to students, prospective students, employees and visitors with disabilities.
The following policy serves as a guideline and starting point for those initiating a social media feed that involves the university, its schools, departments, programs, groups, organizations and individuals.
Each social media platform has a purpose and personality that requires communicators to think thoughtfully about how to engage with their audience.
MarComm has compiled a few best practices for using or sharing photography in your communications.
Icons clearly and quickly communicate a concept to a busy audience and draw attention to important content.
Use this form to submit Record story ideas or research/ publication news.