Guidelines for using AI
Washington University in St. Louis is committed to communicating with accuracy, integrity, and care. Generative AI tools can support our work and improve efficiency, but they cannot replace the human judgment, creativity, and ethical responsibility that define effective university communications. AI may assist the process — people remain fully responsible for the final message. These […]
Digital accessibility best practices
In support of our mission to “create an inclusive, equitable community,” WashU is committed to ensuring that its electronic and information technology (EIT) is accessible to students, prospective students, employees and visitors with disabilities.
Social media best practices
Each social media platform has a purpose and personality that requires communicators to think thoughtfully about how to engage with their audience.
Photography best practices
MarComm has compiled a few best practices for using or sharing photography in your communications.
WashU subdomain guidelines
Websites officially identified with Washington University in St. Louis have a wustl.edu address. Depending on how your site is created, it will be a subdirectory of a specific subdomain.
Web and webform best practices
Our office keeps up on the latest digital trends and best practices. Here are our recommendations for several common issues.
Event promotion on Happenings
There are a few different ways that events can be promoted on Happenings, the university calendar. Learn how to promote your event.