Website

Video brand guidelines

We approach visual and motion graphic design in a way that is clean, modern and vibrant. We value emotion, relatability and authenticity in the subjects and settings we portray, and we always look for new ways to bring WashU to the world as the video landscape evolves.

Brand strategy

WashU’s brand is grounded in our tripartite mission, reflects the vision of our strategic plan and embodies our values. It brings consistency to our message, image and voice and provides a foundation for deepening relationships with our audiences.

Best Practices

Digital accessibility best practices

In support of our mission to “create an inclusive, equitable community,” WashU is committed to ensuring that its electronic and information technology (EIT) is accessible to students, prospective students, employees and visitors with disabilities.

Website

Icon library

Icons clearly and quickly communicate a concept to a busy audience and draw attention to important content.

Best Practices

WashU subdomain guidelines

Websites officially identified with Washington University in St. Louis have a wustl.edu address. Depending on how your site is created, it will be a subdirectory of a specific subdomain.

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