Zoom backgrounds
Choose from a selection of WashU branded backgrounds to use on your next Zoom call.
Content Packages
Find ready-made content for significant WashU stories.
Video brand guidelines
We approach visual and motion graphic design in a way that is clean, modern and vibrant. We value emotion, relatability and authenticity in the subjects and settings we portray, and we always look for new ways to bring WashU to the world as the video landscape evolves.
Brand strategy
WashU’s brand is grounded in our tripartite mission, reflects the vision of our strategic plan and embodies our values. It brings consistency to our message, image and voice and provides a foundation for deepening relationships with our audiences.
Digital accessibility best practices
In support of our mission to “create an inclusive, equitable community,” WashU is committed to ensuring that its electronic and information technology (EIT) is accessible to students, prospective students, employees and visitors with disabilities.
Photography best practices
MarComm has compiled a few best practices for using or sharing photography in your communications.
Icon library
Icons clearly and quickly communicate a concept to a busy audience and draw attention to important content.
WashU subdomain guidelines
Websites officially identified with Washington University in St. Louis have a wustl.edu address. Depending on how your site is created, it will be a subdirectory of a specific subdomain.
Request a WashU subdomain or email addresses
Members of the WashU community who would like a custom subdomain or email address should review the guidelines for subdomains, then begin the process by filling out the appropriate request form.
Web and webform best practices
Our office keeps up on the latest digital trends and best practices. Here are our recommendations for several common issues.