Social media

Choose from a selection of WashU branded backgrounds to use on your next Zoom call.

Find ready-made content for significant WashU stories.

These brand guidelines are intended to align university social media accounts under WashU’s brand umbrella to strengthen our overall social media footprint and convey what it truly means to be a part of WashU’s community. 

We approach visual and motion graphic design in a way that is clean, modern and vibrant. We value emotion, relatability and authenticity in the subjects and settings we portray, and we always look for new ways to bring WashU to the world as the video landscape evolves.

WashU’s brand is grounded in our tripartite mission, reflects the vision of our strategic plan and embodies our values. It brings consistency to our message, image and voice and provides a foundation for deepening relationships with our audiences.

The following policy serves as a guideline and starting point for those initiating a social media feed that involves the university, its schools, departments, programs, groups, organizations and individuals.

Each social media platform has a purpose and personality that requires communicators to think thoughtfully about how to engage with their audience.

MarComm has compiled a few best practices for using or sharing photography in your communications.

MarComm can help connect you with experienced outside partners who know the WashU brand and story.

Learn more about how to use the official university logo correctly.