Brand strategy
WashU’s brand is grounded in our tripartite mission, reflects the vision of our strategic plan and embodies our values. It brings consistency to our message, image and voice and provides a foundation for deepening relationships with our audiences.
Digital accessibility best practices
In support of our mission to “create an inclusive, equitable community,” WashU is committed to ensuring that its electronic and information technology (EIT) is accessible to students, prospective students, employees and visitors with disabilities.
WashU social media policy
The following policy serves as a guideline and starting point for those initiating a social media feed that involves the university, its schools, departments, programs, groups, organizations and individuals.
Social media best practices
Each social media platform has a purpose and personality that requires communicators to think thoughtfully about how to engage with their audience.
Photography best practices
MarComm has compiled a few best practices for using or sharing photography in your communications.
Icon library
Icons clearly and quickly communicate a concept to a busy audience and draw attention to important content.
Request news or media support
Use this form to submit Record story ideas or research/ publication news.
Request creative or design services
Use this form to request creative or design support for graphics; print projects and publications; official university logo inquires; or university branding support.
Request assistance with branded merchandise
MarComm can help you create the WashU branded merchandise you need.
How to become a licensed supplier
In order to produce any merchandise item representing Washington University for retail or internal departments, you must become a licensed supplier.