Social media

Social Media Brand Guidelines

These brand guidelines are intended to align university social media accounts under WashU’s brand umbrella to strengthen our overall social media footprint and convey what it truly means to be a part of WashU’s community. 

Brand strategy

WashU’s brand is grounded in our tripartite mission, reflects the vision of our strategic plan and embodies our values. It brings consistency to our message, image and voice and provides a foundation for deepening relationships with our audiences.

Best Practices

Digital accessibility best practices

In support of our mission to “create an inclusive, equitable community,” WashU is committed to ensuring that its electronic and information technology (EIT) is accessible to students, prospective students, employees and visitors with disabilities.

Social media

WashU social media policy

The following policy serves as a guideline and starting point for those initiating a social media feed that involves the university, its schools, departments, programs, groups, organizations and individuals.

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