As executive director of marketing operations I focus on the people, processes, and tools that support our university-wide marketing strategy. This involves partnering with our broader WashU MarComm community to share information and resources to best tell their stories in ways that are purposeful and consistently elevating the WashU brand. I work daily with both our internal team and partners from all areas of our university community on our collective marketing goals and brand alignment.
Prior to WashU, I managed both internal and external marketing campaigns in the agency world. I spent five years at CPG Agency in St. Louis managing the internal campaign and event production activities for large clients like Bridgestone Commercial Solutions, Sherwin-Williams, and Southwest Airlines. Before that, I managed film campaigns in Los Angeles for most of the major studios. I graduated from the University of Southern California Annenberg School with a major in communications and minor in advertising. I earned my MBA in 2022 from our very own WashU Olin Business School.
Outside of work I spend most of my time on sidelines cheering for my two boys, taking on too many home projects at once, and playing rock paper scissors with my husband to see who gets to sleep in on the weekend.