Marketing

I joined Washington University in May 2022 as associate vice chancellor for university marketing. In this role I am charged with guiding the process of defining and growing the reach of the Washington University brand regionally, nationally and globally, working collaboratively with academic and administrative partners campus wide. I bring more than 20 years of […]

I provide creative and strategic direction for the proactive, innovative distribution of content across a wide variety of channels. Before WashU, I was at Larson Financial Holdings where I served as vice president for marketing. Previously, I spent 14 years at Scottrade where I spent a significant time leading content strategy for the company. I graduated […]

As the assistant vice chancellor for strategic communications and marketing at WashU, I am committed to enhancing the university’s reputation as a world-class academic and research institution with strong ties to the St. Louis region. My responsibilities include engaging and aligning stakeholders, advising and planning marketing campaigns, identifying opportunities to amplify the university’s achievements, and […]

As Assistant Director of Trademark Licensing, I manage the university’s Trademark Licensing program. Through this program, I guide the university’s massive procurement of branded merchandise and meet with partners and retailers on customized projects and needs. I liaise with on-campus and online retail outlets and actively work with trademark licensees to ensure alignment with university values and […]

Jackie Ritchie serves as Assistant Vice Chancellor for Brand Management, providing strategic leadership and guidance on all aspects of the university’s brand. Over the past several years, her primary focus has included the launch and implementation of the university’s rebranding initiative, during which she helped lead the institution through a period of meaningful change. Jackie […]