Marketing

I joined Washington University in May 2022 as associate vice chancellor for university marketing. In this role I am charged with guiding the process of defining and growing the reach of the Washington University brand regionally, nationally and globally, working collaboratively with academic and administrative partners campus wide. I bring more than 20 years of […]

I provide creative and strategic direction for the proactive, innovative distribution of content across a wide variety of channels. Before WashU, I was at Larson Financial Holdings where I served as vice president for marketing. Previously, I spent 14 years at Scottrade where I spent a significant time leading content strategy for the company. I graduated […]

As the assistant vice chancellor for strategic communications and marketing, my primary responsibility is to maximize our efforts to ensure WashU is appreciated as a world-class center of academic and research excellence. To that end, I engage, inspire and motivate key external and internal stakeholders; providing strategic counsel regarding brand positioning and adherence, major communications […]

As Assistant Director of Trademark Licensing, I manage the university’s Trademark Licensing program. Through this program, I guide the university’s massive procurement of branded merchandise and meet with partners and retailers on customized projects and needs. I liaise with on-campus and online retail outlets and actively work with trademark licensees to ensure alignment with university values and […]

As executive director of marketing operations I focus on the people, processes, and tools that support our university-wide marketing strategy. This involves partnering with our broader WashU MarComm community to share information and resources to best tell their stories in ways that are purposeful and consistently elevating the WashU brand. I work daily with both […]