Archives

Policy for the sale of consumer products bearing WashU trademarks on any of the university campuses or properties (including temporary so-called “pop-up” shops) and on the internet

MarComm offers an extensive list of licensed suppliers authorized to produce merchandise displaying our trademarked names or symbols.

When you support the university’s licensed suppliers, you are helping to encourage just and humane working conditions around the world. WashU supports innovative efforts to protect workers’ rights and remediate abusive working conditions.

On rare occasions, the development of a unique custom logo mark may be appropriate. 

A system of logos has been created that allow WashU’s schools, university-wide centers, and selected major units to have a sub-brand mark that closely aligns them with WashU. 

The WashU Bears have a long and proud tradition, and our athletics logos embody that spirit and align with overall university visual branding.

The heraldic shield that is part of the logo is an iconic and historical part of WashU’s visual legacy. It has been drawn in such a way that it can be reproduced at any size without compromising the integrity of the artwork.

Learn more about how to use the official university logo correctly.

To create an authentic and distinct story for WashU, we draw on three key themes that our research revealed.

Learn when to use our full official name and when to use our nickname.