Set up your own WashU site
WashU Sites is a self-service web publishing platform, designed to give you a fast and easy way to independently create and manage your own website at no cost.
Work with recommended outside agencies or vendors
MarComm can help connect you with experienced outside partners who know the WashU brand and story.
Official logo usage guide
Learn more about how to use the official university logo correctly.
Storytelling
To create an authentic and distinct story for WashU, we draw on three key themes that our research revealed.
Domain name policies
Consult the following guidance regarding domain name use.
Permission and use of WashU imagery
Imagery owned by WashU is protected by copyright. Unauthorized use is prohibited. University Marketing & Communications, in partnership with University Archives, provides permission and access to images by request.
Typography
WashU brand fonts include two font families: Ivy Presto Headline—a serif font to be used primarily for headlines, display text, or other large text applications; and IvyStyle Sans—a sans-serif font which is ideal for body copy but can be used in any application.
Brand color palette
Color is an important part of visual branding. With consistent use, a particular color or color combination can be closely associated with a brand.