Website

Video brand guidelines

We approach visual and motion graphic design in a way that is clean, modern and vibrant. We value emotion, relatability and authenticity in the subjects and settings we portray, and we always look for new ways to bring WashU to the world as the video landscape evolves.

Brand strategy

WashU’s brand is grounded in our tripartite mission, reflects the vision of our strategic plan and embodies our values. It brings consistency to our message, image and voice and provides a foundation for deepening relationships with our audiences.

Website

Storytelling

To create an authentic and distinct story for WashU, we draw on three key themes that our research revealed.

Policies

Permission and use of WashU imagery

Imagery owned by WashU is protected by copyright. Unauthorized use is prohibited. University Marketing & Communications, in partnership with University Archives, provides permission and access to images by request.  

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