Photography brand guidelines
WashU’s brand is highly visual and driven in large part by the use of photography to help tell the stories of our people, our campus, our personality, and our values.
Typography
WashU brand fonts include two font families: Ivy Presto Headline—a serif font to be used primarily for headlines, display text, or other large text applications; and IvyStyle Sans—a sans-serif font which is ideal for body copy but can be used in any application.