Brand strategy

WashU’s brand is grounded in our tripartite mission, reflects the vision of our strategic plan and embodies our values. It brings consistency to our message, image and voice and provides a foundation for deepening relationships with our audiences.

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Storytelling

To create an authentic and distinct story for WashU, we draw on three key themes that our research revealed.

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Our name

Learn when to use our full official name and when to use our nickname.