Merchandise

Learn more about how to use the official university logo correctly.

Policy for use of the “Washington University in St. Louis” name and other identities on commercial websites and other commercial communications vehicles.

WashU brand fonts include two font families: Ivy Presto Headline—a serif font to be used primarily for headlines, display text, or other large text applications; and IvyStyle Sans—a sans-serif font which is ideal for body copy but can be used in any application.

Color is an important part of visual branding. With consistent use, a particular color or color combination can be closely associated with a brand.