Brand strategy

WashU’s brand is grounded in our tripartite mission, reflects the vision of our strategic plan and embodies our values. It brings consistency to our message, image and voice and provides a foundation for deepening relationships with our audiences.

Merchandise

Licensed suppliers

MarComm offers an extensive list of licensed suppliers authorized to produce merchandise displaying our trademarked names or symbols.

Merchandise

Fair labor practices

When you support the university’s licensed suppliers, you are helping to encourage just and humane working conditions around the world. WashU supports innovative efforts to protect workers’ rights and remediate abusive working conditions.

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