Logos

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On rare occasions, the development of a unique custom logo mark may be appropriate. 

A system of logos has been created that allow WashU’s schools, university-wide centers, and selected major units to have a sub-brand mark that closely aligns them with WashU. 

The WashU Bears have a long and proud tradition, and our athletics logos embody that spirit and align with overall university visual branding.

The heraldic shield that is part of the logo is an iconic and historical part of WashU’s visual legacy. It has been drawn in such a way that it can be reproduced at any size without compromising the integrity of the artwork.

Learn more about how to use the official university logo correctly.

The official WashU logo consists of a heraldic shield combined with the WashU wordmark. For ease of use and simplicity of the logo system, there is only one universal WashU logo.