Policies

Permission and use of WashU imagery

Imagery owned by WashU is protected by copyright. Unauthorized use is prohibited. University Marketing & Communications, in partnership with University Archives, provides permission and access to images by request.  

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Typography

WashU brand fonts include two font families: Ivy Presto Headline—a serif font to be used primarily for headlines, display text, or other large text applications; and IvyStyle Sans—a sans-serif font which is ideal for body copy but can be used in any application.

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Brand color palette

Color is an important part of visual branding. With consistent use, a particular color or color combination can be closely associated with a brand.