WashU guidelines for internal promotional merchandise.
Before you buy
A cross-functional team of WashU personnel completed an extensive review of suppliers that provide not-for-resale branded apparel and promotional products to university departments, student groups and other affiliated organizations. Only a limited number of suppliers have been approved to sell internal (not-for-resale) promotional products and apparel to WashU.
Plan ahead and be eco-conscious
Artwork should be approved by licensing two weeks before the event/in-hand date.
Ask yourself and your team:
- Is branded merchandise needed for the event?
- What is the goal of the branded merchandise?
- What will the branded merchandise convey about your event?
- Would an experience at your event be a better fit (photo booth)?
- Will the promo item speak well for WashU?
- Is it of good quality?
- Does it have a purposeful and responsible story of creation and production?
- Does the item support environmental sustainability?
- Will the recipient want to reuse and keep the item?
- Is the item made from recycled content or can it be recycled?
Review design and logo guidelines
Using the WashU brand elements on your items according to the approved guidance is crucial to representing the university in a consistent way. Specific direction is outlined about the layout of logos, use of department names, approved colors, and more.