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WashU’s brand is highly visual and driven in large part by the use of photography to help tell the stories of our people, our campus, our personality, and our values. 

WashU brand fonts include two font families: Ivy Presto Headline—a serif font to be used primarily for headlines, display text, or other large text applications; and IvyStyle Sans—a sans-serif font which is ideal for body copy but can be used in any application.

Color is an important part of visual branding. With consistent use, a particular color or color combination can be closely associated with a brand.

The official WashU logo consists of a heraldic shield combined with the WashU wordmark. For ease of use and simplicity of the logo system, there is only one universal WashU logo.