Logos

Athletics logos

The WashU Bears have a long and proud tradition, and our athletics logos embody that spirit and align with overall university visual branding.

Logos

University shield and seal

The heraldic shield that is part of the logo is an iconic and historical part of WashU’s visual legacy. It has been drawn in such a way that it can be reproduced at any size without compromising the integrity of the artwork.

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Storytelling

To create an authentic and distinct story for WashU, we draw on three key themes that our research revealed.

Website

Our name

Learn when to use our full official name and when to use our nickname.

Policies

Permission and use of WashU imagery

Imagery owned by WashU is protected by copyright. Unauthorized use is prohibited. University Marketing & Communications, in partnership with University Archives, provides permission and access to images by request.  

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