We are all WashU. All promotional items and apparel will by default feature the top-level WashU logo.
Use of logos and names
- Exceptions will sometimes be necessary. If, for example, in rare cases where a very small imprint space is all that is available and the logo would not reproduce well, use either “WashU” or “Washington University in St. Louis” in a brand font. (examples: pen, keychain, carabiner)
- Never “Washington,” “Washington U.,” “Washington University,” “WUSTL,” or “WU.”
- School-level logos may be used instead of the WashU logo for school-specific needs.
Recommended fonts for department names:
- IvyPresto Headline
- IvyStyle Sans
Department name examples
Departments may incorporate their names onto WashU promo items. Please see examples below.
Use of school logos
Schools may incorporate their names onto WashU promo items. Please see examples below.
Use of illustration and design
Illustrations/designs will be allowed but must include the top-level WashU logo with protective space.
Use of the athletics logos
Use of the official athletics logos internally will be reserved for the WashU Athletics.