The official WashU logo consists of a heraldic shield combined with the WashU word mark. For ease of use and simplicity of the logo system, there is only one universal WashU logo.
assets for washu Communicators and Marketers
Pixel is MarComm’s digital asset library, which houses WashU images and brand assets. WashU staff needs a license to access them.
Downloadable file types
This simple, compact logo has been designed to work at all sizes, across all media. Digital logo files are offered in a variety of file types, in both full-color or one-color (reverse) formats. Choose the logo file that matches your media type.
EPS files
These are vector type files, typically used for print-based graphic design, for large-format reproduction, and for many kinds of brand merchandise. Vector files can be infinitely sized larger or smaller without change in resolution. These files are typically used in professional graphic design software.
EPS files are offered in the following color models:
PMS — Use only for spot color printing, silk screening, or other applications where specific Pantone colors are required.
CMYK — Use for process color printing (most common).
RGB — Use when the end product will be displayed on a digital screen.
PNG files
These are bitmap or raster type files, typically used for digital applications like websites, social media, video, PowerPoint, etc. PNG files are also suitable for use in MS Word and other desktop software.
PNG logo files are provided on a transparent background.
