to the world.
University Marketing & Communications provides the strategy, counsel and support to help build and maintain WashU’s brand. Because our campus partners are vital to these efforts, we developed this site as a resource for you.
Our brand
WashU’s brand is grounded in our mission, reflects the vision of our strategic plan and embodies our values.
Visual identity
Our visual identity is more than aesthetic choices; it builds a brand’s reach, scale and impact.
Implementation
Consistent use of the WashU brand across channels allows us to speak to different audiences with a unified voice.
I want to…
Order business cards or stationery
Learn how to place an order with our approved vendor.
Find WashU brand elements
Access official logos, brand colors, typography, and other assets.
Use branded templates
Find branded letterhead, slides, email signatures, and more.
Work with MarComm
Submit a request to work with our team in MarComm on your project.
Order WashU merchandise
Review guidelines for creating SWAG or other products using WashU’s name or logos.
Find Med School guidance
In partnership with BJC, WashU Medicine has additional brand guidance.
Quick tools
Here are some commonly requested MarComm resources and services.
Branded merchandise guide
Review our guidelines for creating merchandise, SWAG or other products using WashU’s name or logos.